Huge news dropped this morning that Twitter is now called X and is undergoing a rebrand. X (formally Twitter) is a conversational social media platform where users go to get news, discuss hot topics with others, and for general entertainment. As of July 2023, X had 353.90 million users making it one of the most popular social media platforms.
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Elon Musk’s History With The Twitter Brand
As many know, in 2022 Elon Musk purchased Twitter with the intention of making the app more accepting of free speech and to eliminate harsh censorship on certain topics. In his short time as owner of Twitter, Elon Musk initiated layoffs, reactivated banned accounts, and created Twitter Blue which is a subscription-based feature that offers a few additional features and a blue checkmark on users’ accounts.
Everything We Know About the Twitter Rebrand So Far
Twitter CEO Linda Yaccarino and Elon Musk have both released statements and tweets announcing the rebranding of Twitter.
Elon tweeted both “and soon we shall bid adieu to the twitter brand and, gradually, all the birds” and “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow” hinting at the launch of the Twitter rebrand. Both tweets were posted on July 22nd, 2023.
Three main changes to the Twitter brand have happened in the last 24 hours. Twitter has welcomed a new name, a new domain, and a new logo.
Twitter’s New Name – X
The biggest change to the social media platform is the name change. Going forward Twitter is no longer the platform’s name and will be called X.
The new name X has strong ties to Elon Musk. In April of 2023, the Twitter company was merged into a new company owned by Elon Musk, X Corp. The name X also hints at a larger plan that Musk has expressed which consists of creating an ‘everything app’ similar to the popular Chinese app called WeChat.
Domain x.com Now Redirects to Twitter
With the new brand name, comes a new URL. The URL x.com redirects users to the desktop version of the Twitter platform. Elon Musk has been the owner of that URL since 2017 after he repurchased it back from PayPal. After years of owning the domain, Musk finally began using it for the Twitter rebrand.
If users are looking to access X, twitter.com still works and will take you to the platform.
New Twitter Logo
Say goodbye to the blue bird logo! The simple little blue bird has been part of the brand since 2010. On July 24th, 2023, Musk launched the new X logo to match the brand’s new name. The new logo has a black background and a classic-looking white ‘X’ in the middle matching the new brand name perfectly.
People have noticed that the new logo is not yet integrated into other platforms like their Linkedin profile picture. Many users are speculating that gradually all the birds will be switched over to the new logo.
Along with the new logo, X plans to change the app platform to a black-and-white theme. Upon first impression, the mention of the black-and-white theme sounds fairly similar to the new social network, Threads.
Threads is a social media platform that was created by Meta. The app is very similar to Twitter and is a top competitor to them. We’ve created an explanation of the differences and similarities between Threads vs. Twitter if you are interested in learning more.
How Does The Twitter Rebrand Impact The Future of The Social Media Platform?
The future of the app is unknown, especially with Musk’s dream of creating an ‘everything app.’ Even Linda Yaccarino hinted at the ‘everything app’ in a few of her latest tweets.
For more than a decade Twitter has been one of the most popular social media platforms. With tons of new changes, users may not want to stick around, users may love it, or some may be indifferent and adapt to the new features and future changes.