How AI Marketing Tools are Changing the Landscape
Reading Time: 7 minutes Artificial Intelligence (AI) has changed the digital era and continues to revolutionize industries, marketing included! AI marketing is improving how marketing teams and content creators interact with clients and develop strategies. Making it possible to create a more successful and effective marketing strategy in half the time.
By utilizing AI content creation tools, marketers and creators can automate repetitive tasks. With more time, marketing teams can develop innovative and creative strategies, better understand target audiences and exceed client goals.
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What Is Artificial Intelligence and How Does It Work In AI Marketing Tools?
Artificial intelligence is a type of computer technology that uses machine learning to analyze data and identify patterns. With machine learning, AI can solve problems and make decisions. It also uses natural language processing, the ability to understand human language and generate nuanced responses.
In AI marketing tools, AI can automate tasks such as:
- Content writing: blogs, social media posts, product descriptions, email subject lines, web page, meta descriptions
- Social media content creation: images and videos
- Keyword research, search engine optimization (SEO), data analysis
AI marketing tools are valuable resource for marketing teams looking to improve their content creation and optimization process. However, before content is published, humans still need to edit and fact-check it. AI tools lack up-to-date information and the ability to conduct research!
A marketer, on the other hand, will be able to accurately portray the intended message with a little help from AI to speed up the process!
How AI Writing Tools Can Automate Tasks
Artificial intelligence content writing tools and programs like Jasper AI, ChatGPT, and Copy.ai, are transforming the way marketers create content.
AI tools like these quickly generate written content tailored to the target audience. This allows more time and effort on other aspects of marketing campaigns or clients.
AI can help with all stages of content creation from writing content to SEO, social media posts, and advertising.
Jasper AI is an AI-powered writing assistant designed to help create high-quality content. Jasper can write social media posts, tweets, and blog outlines; generate and improve paragraphs when stuck in writer’s block. It saves time and effort by easing the writing process while maintaining a unique voice and style.
AI can take into account the user’s target audience and the tone and style of the content. Although AI tools have sped up and simplified the writing processes, it is important to review and fact-check any output generated by AI. This guarantees authenticity and that the best quality content is written for clients.
Google recently had a mishap with their AI chatbot demo that caused quite a stir online on its ability to provide factual outputs.
AI Chatbot Generated Misinformation
After Microsoft Bing incorporated an AI powered chatbot into their search engine, Google released its own version called Bard (read more about their features in our recent blog). Some marketing teams could use this as part of their AI tools to help speed up research.
During its demo, Google Bard generated misinformation about the first images taken of a planet outside our solar system.
In its demo, a query is shown, “What new discoveries from the James Webb Space Telescope can I tell my 9 year old about?” Google Bard outputs three “facts” about the James Webb Space Telescope. One stated, “JWST took the very first pictures of a planet outside of our own solar system.”
In 2004, the Very Large Telescope (VLT), operated by the European Southern Observatory in the Atacama Desert of northern Chile, actually discovered the very first image of an exoplanet (fact-checked on NASA’s website).
Google’s demo caused a lot of drama online about its ability to produce factual outputs. This shows that even Google, one of the biggest search engines, can still generate misinformation on its AI powered chatbot.
Any AI-generated output needs to be reviewed before publishing, this includes imagery generated by AI.
Advancements and Legal Issues of Image AI Content Generation
AI technology has advanced significantly. We can now create images with greater detail and realism (depends on how descriptive your query is). Although there may be unsettling images generated here and there, the fast development of this technology allows us to explore our imagination and creativity.
Using AI content creation tools for social media or other content marketing can save time for many marketers. What many have not realized are the legal issues rising within AI content generation.
Complications of Image AI
With a very descriptive prompt of what the user would like to have created, the AI tools will have it generated within seconds.
With the rise of AI-powered content creation tools, there has been an increase in artist copyright infringement lawsuits.
Three companies within the field of AI art and image generators – Stability AI, Midjourney, and DeviantArt (which recently developed its AI generator called DreamUp) – have all recently been sued.
Generative AI can mimic art styles by analyzing and replicating artwork found online. Stable Diffusion, which is currently being sued by Getty Images, has produced images that are so similar to Getty Images that they even include their watermark.
AI’s capabilities have expanded beyond image creation and into video production.
Transformation of Video Content Creation with AI Tools
AI video tools have changed the way marketers create and distribute video content. AI can quickly generate high-quality videos without starting from scratch.
Lumen5 is an AI video creation platform that helps brands and businesses create engaging video content for social media posts and advertisements.
By inserting a link to a blog or copying and pasting content, the AI platform generates a video. It arranges snippets of content in a visually appealing way with stock imagery and videos. It is the user’s job to incorporate and adjust the brand colors and imagery, and edit the brand’s tone of voice.
Synthesia is a video AI tool that cuts down production time and even the need for actors with the use of AI avatars. AI-powered avatars deliver the provided script, and a professional-looking video is made in minutes.
Despite AI’s incredible advances in modern technology, it still struggles to comprehend human emotion when asked for a level of support.
While AI tools can assist in automating some aspects of a marketing strategy, they still need to be guided in the right direction.
Similarly, when using AI tools for keyword research, human input is essential to determine the best approach for a marketing strategy.
Simplifying Keyword Research with AI Marketing Tools
AI marketing tools have transformed the way marketers conduct keyword research. Marketing teams can now collect and analyze data more easily to identify profitable keywords.
SurferSEO, an AI content marketing tool, is changing the way marketing teams approach SEO. The platform searches top online sources with a single keyword search query. Creating detailed topic clusters around that keyword, supplying content ideas for any niche.
When compared to the manual process of researching and finding related topics, this saves both time and effort.
ChatGPT
ChatGPT is a powerful AI tool that can generate and classify topics, and create user intent-based keyword lists and charts. Almost like an Excel sheet.
Short-tail and long-tail keywords can be requested. But unlike other AI tools, it cannot provide users with search volume and keyword difficulty data.
Data on search volume and keyword difficulty would give users an idea of how competitive their chosen keywords might be. So it wouldn’t be possible to build an effective strategy around ChatGPT keywords but it’d be a good place to go for ideas.
Embracing AI in Marketing
AI in marketing should be seen as a helpful assistant rather than a scary concept. AI marketing tools can assist a marketing team in coming up with new ideas, refining content, and much more.
It’s important to remember that you will always have the final say on the output. AI will not be able to decide whether something is good or bad – which is why staying up to date on industry trends is important.
Interested in learning more about the exciting future of AI and search engine queries? AI Space Race: Google Bard Vs. Microsoft Bing goes over the features of the two biggest search engines AI powered chatbots.
