Marketing Services / Web Design & Development
CHICAGO WEB DESIGN COMPANY
Web Design and Development That Rings the Phone.
And the Tracking to
Prove It.
Websites for contractors and local service businesses, with call tracking wired in before launch. When the partnership ends, the site goes back to you.
Chicago Yachting · the Playpen boat rental page, booking button above the fold. Designed and built by us.
OUR WEBSITE DESIGN WORK
Seven Client Websites We Designed and Built. All Live.
Every card opens the live page, so you can check the load time and the call button on your own phone.
Offer page
HVAC Protection Plan, from $19 a month
Frontline Heating & Cooling · a membership card for a hero, three plans, one table
Home page
HVAC Company Chicago & Suburbs
Sensational Heating & Air · the van, the number and two offers in the hero, nothing in the way
Service page
Roof Repair, Chicago & Suburbs
Endurance Roofing · one of thirteen service pages, each with its own calls
Booking page
Tiki Pontoon: 12 passengers, one waterslide
Chicago Tiki Boat · a boat page that books itself, reserve button above the fold
Project page
Residential Roof Replacement in Jefferson Park
New Age Roofs · one page per finished job, filed by town and by service
Service area hub
CDL Training Service Areas, Chicago Metro
Alpha Truck Driving School · 116 suburb and neighborhood pages under one hub
Financing page
HVAC Financing in Toledo, Ohio
Absolute Comfort · the page that answers the cost question before the call
CONTRACTOR WEBSITE DESIGN
Who We Build For, and Who We Turn Away
You searched for web design companies in Chicago, a developer or a marketing team that builds websites. It’s one page because we don’t sell one without the other.
Home services contractors
We design websites for plumbing, HVAC, roofing, landscaping and the trades around them. If you’re a contractor, your website is where every ad, map listing and AI answer sends people. You want it to load on a jobsite signal, say the price, and ring the phone.
Service businesses that live on local leads
Charters, schools, lounges, clinics. Same custom website, same tracking. If you take bookings, the booking runs through the site and gets counted like a call.
Not a fit
You want a beautiful website with no tracking on it, an online store, or graphic design for its own sake because the old site looks dated. Looks aren’t the problem we fix. We’ll say so on the first call.
WHERE DESIGN AGENCIES FALL SHORT
You’ve Paid for a Website Before. The Phone Didn’t Notice.
Two things owners tell us on the first call. Both are the same problem.
My last site cost eight grand and it looks great. I couldn’t tell you one job that came off it.
A site with no tracking can’t tell you it isn’t working. Every website we build has call and form tracking wired in before launch, so the first month’s number is real. If it’s zero, the snapshot shows it, along with what we’re changing.
What a site with no tracking can tell you
1,204Users
61%Bounce rate
?Calls
1,610Sessions
0:48Avg. time
?Jobs
Sample. The numbers a brochure site reports, and the two it can’t.
What ours tells you
A real one: a phone call, the source that sent it, the page it landed on, and the recording. Every call and form on a site we build arrives like this.
I stopped paying my old agency and lost the whole website. Login, hosting, all of it.
That is the oldest trick in this business: build it so leaving costs you everything. Your domain, content, Google Business Profile and ad accounts are in your name from day one. We host and secure the site, and you hold editor access.
The hostage build
Domain registered by the agency. Hosting on the agency’s account. Theme licensed to the agency. Ad account owned by the agency. Tracking numbers in the agency’s name. Stop paying, and it all goes dark the same week.
In your name from day one
DomainYou
Content and photosYou
Google Business ProfileYou
Ad accountsYou
Tracking numbers and analyticsYou
Site loginYou, editor access
Hosting, updates, securityUs, inside the plan
When the partnership ends, the site goes back to you.
OUR WEB DESIGN SERVICES
A Website Built as the Front Door of a Lead System
Most marketing strategies stop at how the site looks. Ours launch with the tracking that shows whether it rings.
A page for every service and every town
Not one home page trying to rank a whole metro. A page for each thing you sell and each town you drive to, each with its own reviews, jobs and prices, so Google treats it as a destination and not a copy.
Filed under services and towns, linked both ways, so the proof sits where the search lands.
Built for a phone in a truck
Your visitor is standing in a basement with no hot water, on a phone with one bar. That’s the user experience we design for: the page has to load, say the price, and put the call button under a thumb.
Every website on the track above passes this on a phone. Open one and try it.
Wired to how you take the job
Call tracking, form tracking and whatever you book through, connected before launch. Every call and form carries the page and the source that produced it, and lands where your office already works. The SEO and the advertising point at the same pages, because we’re a digital marketing agency that builds websites, not a design shop that hands off.
The snapshot itself is further down this page.
OUR WEB DESIGN PROCESS
Four Steps. You’re Reading
the Fourth.
Every website we design goes through the same four steps, this page included. Here’s each one on a plumbing site, and what you do at each.
Step 1
The brief
Who lands on the page, what they need to believe, and what each section has to do. Written before any design, and it stays the spec for everything after.
You: a 30 minute call about who calls you and why.
The brief · Your Plumbing Co
Sample
| Who calls | Homeowners with no hot water, on a phone, in a basement |
| What they need | The price, their town, and a call button under the thumb |
| Why you | Licensed, same-day, and the price on the page is the price they pay |
| Section jobs | Hero rings the phone. Prices answer the cost question. Reviews prove you work their street. |
| Pages first | Water heater replacement, then Logan Square, Pilsen, Skokie |
From one 30 minute callSigned off before any design
Step 2
The mockup you approve
A clickable page in a browser, desktop and phone, before a single block is built. That’s the design phase, and this page went four rounds. Nothing goes to WordPress until you’ve clicked through it.
You: click through it, leave notes, approve.
The mockup · Your Plumbing Co
Sample
DesktopPhoneApproved by you
Step 3
Built in blocks you can edit
The web development half. Standard WordPress blocks, named by section, so your office can change a price or swap a review without calling our web design team. Colors and type come from one palette, so one change updates every page.
You: nothing, unless you want to. Then it’s this.
Editing · Water Heater Replacement, Logan Square
Sample
Price · 50 gal power ventInstalled price
$2,850 $2,950
Update
Review · Palmer St“Tank burst at 7am. The new one ran by noon.”
Edit
PhoneHeader and call button
(312) 555-0142
Edit
Your office changes it here, and the live page updates. No developer, no ticket.
Step 4
Live, tracked, checked
Launched with tracking on every button and form, then checked on a throttled phone. From the first day, every call tells you which page and which source sent it. You’re reading step four, and the button below is tracked too.
You: answer the phone.
New phone call
Sample
| Source | Google Ads |
| Page | /water-heater-replacement/logan-square |
| Length | 3:48 |
| Status | Booked, marked by your office |
Tracking on every buttonThrottled phone testDomain in your name
ANATOMY OF A LANDING PAGE
Five Things on Every Service Page We Build
The template every service page starts from, drawn out, with the five things a stock theme never has marked where they sit.
1 A headline only this town could have
The thing your crew sees on those blocks, in the first line, beside the call button. Not “trusted experts serving the greater metro area.”
2 Tap the symptom, not the company
The five problems your customers call about, each card a call button. On a phone it sits one scroll down, where the emergency traffic converts.
3 Three reviews, three streets
Real reviews from that town only, each labeled by the customer’s street. If three don’t exist yet, the page waits.
4 Two jobs, start to invoice
The unit, the month, the hours, the final cost, the obstacle and how it was solved. The one block a national brand can’t publish about your town.
5 The price, on the page
Every line item, with the permit noted, above the form, where intent peaks. The question every competitor dodges.
The service and project pages above are built on it. Open one and count the five.
WEB DEVELOPMENT, CHICAGO
What’s Running Under Every Website We Host
Here’s the part of the build you don’t see: three things we run ourselves, because the off the shelf versions weren’t good enough.
Our own speed plugin
Every WordPress theme ships stylesheets that block the page from painting. Our plugin inlines what the first screen needs and defers the rest, on every site we host, so the score PageSpeed gives you comes from your page and not from the theme.
Built and maintained by Rescue. Not for sale separately.
Tracking that names the page
Call tracking, form tracking and booking events wired so every lead carries the page and the source that produced it. That attribution is what makes the monthly snapshot a real number instead of a feeling.
Checked before launch, then every month.
Access without the keys to the server
You get editor access to every page, and so does anyone you hire. Administrator stays with us, because a plugin is a route into the server the site runs on, and hosting and securing it is the part we’re on the hook for.
When the partnership ends, the site goes back to you.
WHAT HAPPENS AFTER YOU SIGN
The Ringing & Booked™ 4-Phase Framework
No fluff. No theory. Here’s exactly what we do and when, and what keeps running after the buildout ships.
PHASE 01
Digital Infrastructure Buildout
Everything gets built and tracked before a dollar goes to ads. This is the phase that makes every phase after it measurable.
PHASE 02
Service Architecture & Expansion
Once the calls are tracked, we build pages for the services and the towns that actually close.
PHASE 03
Industry Dominance & Growth
This is where you stop competing on ad spend alone and start owning the map pack, the organic results and the AI answers.
PHASE 04
Maintenance, Automation & À La Carte
Once the leads are coming in, the bottleneck moves to your office. This is where we automate the whole workflow and then keep it running.
WEBSITE LEAD REPORTING
One Page a Month. Calls, Forms and Jobs, by Source.
Every website we host reports what came in, where it came from and which page produced it. A successful website fills this table, shown here with sample numbers.
Monthly Snapshot Your Plumbing Co · August
Sample
| Source | Calls | Forms | Booked |
|---|---|---|---|
| Google Organic | 41 | 9 | 22 |
| Google Ads | 33 | 6 | 18 |
| Map listing | 27 | 3 | 15 |
| Local Services Ads | 19 | 0 | 12 |
| AI answers | 4 | 1 | 2 |
| All sources | 124 | 19 | 69 |
Top pages: /emergency-plumber · /water-heater-repair · /sewer-line-repair-pilsen
Speed, throttled phone: passed on every template · Quiet page: /drain-cleaning-skokie, one call, being rewritten
Every lead carries its page and its source
So the number is the site’s, not a feeling about the site.
Booked means your office marked it booked
Jobs, not clicks. If the calls are up and the bookings aren’t, you’ll see it on this page first.
A quiet page gets named
The page that isn’t ringing shows up here with what we’re changing, before you have to ask.
WEB DESIGN BY TRADE
Pick Your Trade. See the Site Built for It.
A plumber wants to see a plumbing website that rings. A charter company wants to see bookings.
Plumbing
HVAC
Roofing
Landscaping
Small Businesses
Booking Based Businesses
STRAIGHT ANSWERS
Yeah, But…Do I Actually Need a New Website?
The eight questions every owner asks a web design company before the first call. Answered the same way we’d answer them on the phone.
FREE AI VISIBILITY AUDIT
Book Now To Get Your Phone Ringing & Schedule Fully Booked
A $497 audit, free. We check your phone, your rankings, your AI visibility and your tracking, then give you one number: what you are leaking a month.