WEB DESIGN FOR PLUMBERS
Page 1 by Month Four, Years Later, Zero Ad Spend
O’Bannon Plumbing & Sewer needed coverage across Chicago’s southside, the southwest suburbs, and Northern Indiana. We built 51 location pages and a geo-targeted SEO foundation engineered for local search.
Location Pages
Built
Keywords
Ranked
Lifetime Ad
Spend
O’BANNON PLUMBING & SEWER
70 Years Deep in South Chicago
O’Bannon Plumbing & Sewer has been working out of South Chicago since 1949 with three generations of father-and-son ownership. Their service truck route runs from Hegewisch through the southwest suburbs and into Northern Indiana, covering drain cleaning, water heater installs, sewer line repair, hydro jetting, frozen lines, residential plumbing, the whole list. They came to us because they wanted their search presence to match the territory they actually run.
Here’s what we built and run for them:
THE MISSION
Paying for Every Lead, Ranking for None of Them
O’Bannon had decades of trust in the neighborhood and three generations of plumbers running calls. What they didn’t have was a search presence that matched any of it. Every phone call was a paid call. Every ranking belonged to someone else.
WHAT WAS BROKEN:
The work was there. The trucks were there. The reviews were there. Search just didn’t know any of it.
THE BATTLE
Plumbing Website Design Built for Local Search
The fix wasn’t fancy. We built a website engineered for the geography O’Bannon actually services, and we did the keyword research city by city.
PHASE 01
51 Geo-Targeted Location Pages
You don’t drive 90 minutes for a $200 call, and your search shouldn’t either.
PHASE 02
21 Service Pages with Topical Authority
Every service O’Bannon offers got its own page, tuned to the search terms plumbers actually rank for.
PHASE 03
SEO-Driven On-Page Optimization
Every page was built with advance SEO strategies, benchmarked against top-ranking competitors.
PHASE 04
Local SEO Foundation Built to Last
We built the foundation with longevity in mind, and five years later it’s still ranking with no maintenance retainer running.
Tired of Paying for Every Lead? Let’s Fix It.
THE VICTORY
Page 1 in Four Months, Coasting Years Later
The site launched in 2021. By month four, it was ranking on page 1 across the markets O’Bannon serves.
By Month Four
from page 5
Organic Traffic
from 50
Years Ranking
from 0
Monthly Leads
from 10
STRAIGHT ANSWERS
“Yeah, But…Frequently Asked Questions”
Every contractor we talk to has the same handful of doubts. Here are the answers we’d give your cousin if he asked.
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FREE AI VISIBILITY AUDIT
Book Now To Get Your Phone Ringing & Schedule Fully Booked
A $497 audit, free. We check your phone, your rankings, your AI visibility and your tracking, then give you one number: what you are leaking a month.